E-Commerce as a distintive commercial enterprise

If you’re looking for an overview of what makes E-Commerce different than the standard brick and mortar commerce, Holidalung’s Blog provides an excellent summery broken down into 8 points.

These points are ubiquity, global reach, universal standards, richness, interactivity, information density, personalization, and social technology. Also mentioned is the ability to reach a broader audience, the combination of the broader audience and the 8 features of e-commerce create a compelling argument for the use of e-commerce as an effect business tool.


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